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Arab Health 2012 benefited from a continuous PR campaign conducted by our in-house Public Relations team. Over 538 articles in English and 231 articles in Arabic were published about Arab Health. Over 500 media personnel from more than 20 countries attended Arab Health 2010 to cover the event.
We are now accepting your press releases for the 2013 event, please contact our PR Manager, Inga Stevens to submit yours, or if you need any assistance inga.stevens@informa.com
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www.arabhealthonline.com received over 213,000 visitors in 2010/2011. The website also facilitates online visitor and delegate registration, various downloads and subscriptions. The Arab Health website received over 850 sales enquiries for conference booking or exhibiting every month. The number of visitors pre-registering online increased by 30% in comparison to the 2009 event.
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Monthly e-newsletters and email broadcasts were sent to targeted segments of the Arab Health database. Over 2,800,000 email shots have been sent out during the year to promote the event.
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Visitor and delegate fax campaigns were conducted across the Middle East to raise awareness of the show, drive traffic to the website and encourage visitor pre-registrations via a fax back facility and the online pre-registration facility. Over 15,600 fax shots have been sent to a segmented database.
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Nearly 30,000 individuals from across the UAE opted in to receive updates and reminders on their cell phones, making it an excellent tool to ensure maximum attendance at the event.
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Arab Health is active in all forms of Social Media. Follow us at @arab_health, visit our Facebook page, find us on LinkedIn and Youtube.
If you would like any help with your own social media campaign, we've put together this 'how to' guide. Download here.
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Over 246,000 targeted mailings including brochures, postcards and free visitor tickets were sent to segments of the Arab Health database over a six month period leading up to the show, encouraging people to pre-register their visit to the exhibition.
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A series of posters promoting both the exhibition and congress were placed in all UAE hospitals, clinics and Ministry of Health locations to further increase awareness of the event and to encourage greater visitor numbers.
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| On-site promotions/Raffle draws |
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In 2011 the organisers of Arab Health ran four different promotions to encourage visitor traffic to the show. During Arab Health, the organizers gave away over 2,000 prizes. All pre-registered visitors, delegates and VIP visitors had two entries for our promotions.
- Car raffle prize draw: the prize draw was open to visitors and delegates of the Arab Health Exhibition and Congress and we gave away a Doge Charger worth AED100,000!
- AED20,000 cash giveaway: The lucky winner in 2012 took home AED20,000 in cash!
- Holiday giveaways: Prizes included a trip to Cairo and a Safari hoilday to South Africa
- iPad2 giveaway: Part of our new Social Media Space to promote Arab Health on social media. One lucky winner got their hands on an iPad2!
As a result of these promotions, our registration conversion rates have increased year on year.
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Over 80 advertisements were published in leading regional and international healthcare journals and magazines promoting Arab Health including Arab Health Magazine, MEDLAB Magazine and Imaging and Diagnostic Magazine with a regular readership of over 150,000 medical professionals.
Arab Health 2011 cooperated with different international media partners throughout the year including Arab Dental, Arab Medico, The Arab Hospital, Concept Media, HospiMedica, LabMedica, Medical Imaging International, International Hospital, Clinical Laboratory International, Infomedix, Indiamart.com, KIMES, MENA Health World, MEPH.
The Arab Health media partners exhibited in Media Village, a special area for Healthcare Media companies.
Visitors could also relax and read the Arab Health partner publications in the Media Zone.
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Four issues of the Arab Health show daily magazine were distributed during the show to create greater awareness amongst visitors about a variety of events taking place on each day. Exhibitors were also able to advertise within the publication in order to attract greater visitor numbers to their stands.
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