|
Arab Health has been the market leading healthcare exhibition in the Middle East for over 33 years and one of its key strengths is the quality of visitors the show attracts. IIR Exhibitions hold and continue to develop the most accurate database of healthcare decision-makers and medical professionals in the region.
Visitor Promotion Activity Planned for Arab Health 2008
Personal Invitations
A major ticket insert campaign will be conducted with over 130,000 tickets inserted in local and international trade press and over 100,000 personal invites will be posted out towards the end of 2007 to our entire database.
Arab Health E-News
One of the most effective marketing tools we use to promote Arab Health is the monthly E-News. This is circulated to over 75,000 email addresses each month and enables regular contact with our visitor group. The E-News editorial is compiled by the editor of Arab Health Magazine and provides high quality news and information on the show. To subscribe to your free copy, click here
Email Campaigns
In addition to the monthly E-news visitors will be regularly included in email broadcasts to encourage them to pre-register to visit the show.
Arab Health magazine
The Arab Health magazine was launched in December 2002. This bi-monthly magazine is mailed to over 30,000 senior decision-makers throughout the GCC (ABC Audited circulation) and is a powerful tool for us to both brand the event and also target Arab Health's visitor group.
Press Releases
Arab Health 2008 will be fully publicised via a continuous PR campaign that will focus on both local and international trade press. Regular press releases will be distributed by our PR agency each month to drive pre-show awareness of the event. For more information on how we can help you with public relations please contact arabhealth@iirme.com
Press conference
A major press conference will be held just prior to the show opening. The press conference will be attended by leading officials and media.
Trade magazines
Arab Health works very closely with a large number of regional and international trade and healthcare publications. For the 2008 edition of Arab Health, regular advertisements will be placed in over 20 reputed publications to ensure that the Arab Health message is carried widely.
Other publications
Arab Health 2008 will be advertised in the leading Arabic and leading English language newspapers in the UAE during the build-up to the show. This will drive additional awareness of the event for the local visitor audience.
VIP Invitations
Over 500 VIPs are invited to attend the opening of the exhibition. The VIP list is made up primarily of key ministerial officials within the healthcare sector as well as important diplomats from the embassies and consulates from within the UAE.
Click here to Register your FREE VISIT to Arab Health 2008
|