 Arab Health has been the market leading healthcare exhibition in the Middle East for over 33 years and one of its key strengths is the quality of visitors the show attracts. IIR Middle East , the Arab Health organiser, is part of the global media and information company Informa. Though Informa Life Sciences and a number of subsidiary brands, IIR Middle East can access a global audience of healthcare professionals.
VIsitor promotion activities for Arab Health 2010:
- Our own IIR ME database contains up-to-date details of over 150,000 relevant healthcare professionals
- Our monthly e-newsletter reaches out to more than 40,000 subscribers worldwide
- Through excellent relations with the global healthcare press, advertisements are published in dozens of leading regional and international journals and magazines
- Through our network of subsidiaries and foreign representatives around the globe we can correspond with the visitor target groups in their own language
- Arab Health Magazine, published by IIR Middle East, is the leading healthcare publication in the region, with each issue being read by around 150,000 medical professionals. Published six times a year this is an excellent vehicle for promoting the event and exhibitors at the show. We also produce separate magazines for the Medlab and Imaging aspects of the show
- Regular e-mail broadcasts are sent throughout the year targeting different segments of the industry, including a viral member-get-member campaign
- Our website www.arabhealthonline.com receives over 20 million hits a year. Traffic is driven to the site through email campaigns, good SEO, pay-per-click advertising campaigns and of course through promotion on all our advertising literature
- Over 100 journalists from around the globe visit Arab Health every year, resulting in significant press coverage of the event.
- We send out over 500,000 targeted direct mailing pieces during the course of our marketing campaign, as well as running inserts in publications
- We carry out a poster campaign around hospitals, clinics and Ministry of Health offices throughout the UAE
- Over 15,000 fax messages are sent out promoting the Exhibition and Congress, as well as an SMS reminders to UAE visitors
- We target around 15,000 VIP guests every year with special invitation packs and offers
- We run annual on-site draws for substantial prizes, which have in the past included cars, laptops and even a kilo of gold
- For 2010 we will be building online Arab Health communities using social networking tools such as Linked In and Facebook
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