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Arab Health eBook

Editor : Inga Stevens Foreword With the holiday period behind us, 2012 has started off busy as ever for the healthcare sector. While influenza epidemics, maternal mortality and escalating healthcare costs remain firmly on the agenda, positive news of growth and stability within the industry helps both patients and healthcare provides ease into the New Year. The healthcare sector in the Middle East remains robust with the 37th Arab Health event kicking off in a few weeks time. Arab Health 2012 will truly be the ‘centre of the world’ for all things health related and we look forward to welcoming you all to Dubai. In this month’s issue we speak to Paul Benton, Commercial and International Director of the Association of British Healthcare Industries (ABHI), about what ABHI anticipates from the next 12 months. I hope you enjoy reading this issue of Arab Health e-Book and feel free to comment on any of the articles. Regards Inga Stevens Editor

The Arab Health Congress is a scientific and educational platform for healthcare professionals who wish to remain up-to-date in their area of specialisation. If you are looking to promote your company in the Middle East or looking to strengthen your existing brand name in the region then the Arab Health eBook is just the vehicle for you. Now increasingly more people choose the online route to get their periodic dose of news and updates and the Arab Health eBook reaches over 50,000 contacts from around the globe who are top decision makers in the healthcare industry. You can now answer questions about your campaign such as: How many contacts / who saw my advertisement? How many contacts / who clicked on my advertisement? You can find that out on a click of a button. This provides an excellent platform for all you marketing communication which is tracked through real time web statistics providing a detailed ROI analysis of your marketing communication campaign. For Further information regarding advertising in this publication, Please contact. Joseph Chackola Advertising Sales Director Tel (Dir) : + 971 (0) 4 4072405 Tel Office : + 971 (0) 4 3365161 Ext: 2405 Fax : + 971 (0) 4 3364021 Email : joseph.chackola@informa.com

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