Navigating the Shift: The Surge of Minimally Invasive Aesthetics in Dermatology and Beyond

Authored by: Mark Moufid Dagher, Consultant - Growth Advisory, Healthcare & Lifesciences Practice, Frost & Sullivan

1. The Quiet Revolution of Minimally Invasive ‘Tweakments’ in Aesthetics and Dermatology

Aesthetic and dermatology procedures, along with minimally invasive aesthetic treatments, represent two distinct approaches to enhance one’s appearance and skin health. These approaches differ significantly in terms of hospitalization, post-operative risk, downtime, costs, and their impact on mental wellness. While aesthetic and
dermatology procedures often entail long hospital stays, higher post-operative risks, extended recovery periods, and greater expenses, minimally invasive procedures offer a contrasting set of advantages. Moreover, they have been associated with improved neuropsychiatric and social health outcomes. As a result, there is a growing demand for these targeted, minimally invasive, and non-invasive aesthetic treatments, often referred to as "tweakments," which aim to enhance skin health and bolster overall patient confidence. In this exploration, we will delve deeper into the distinctions between these two approaches, shedding light on the factors that drive individuals to seek the benefits of minimally invasive procedures over traditional aesthetic and dermatology treatments.

According to Frost & Sullivan analysis, with an estimated worth of USD 88.52 million in 2022, the UAE Aesthetics and Dermatology Market is expected to experience
significant expansion in the years to come. The market is predicted to grow at a CAGR of approximately 11% through 2030, more than doubling in size. The market is projected to reach over USD 182.36 million by 2030, indicating the rising need for dermatological technology and equipment in the area. This expansion can be ascribed to various sources, including increased disposable income, growing awareness of skincare and dermatological health, and breakthroughs in dermatology technologies and treatments. Investments and advancements in the dermatology devices market are expected to continue to be driven by the UAE's dedication to developing its healthcare infrastructure and its status as a center for medical tourism.

2. Unleashing the Potential, Driving, and Overcoming Challenges in Minimally Invasive Aesthetic

Minimally Invasive Aesthetic Industry: Growth Drivers and Restraints, Global, 2024-2028

3. Patents, Partnerships, and the Path Forward in Minimally Invasive Aesthetic Technologies

4. Growth Opportunities

•  Convergence of Robotics and AI in Aesthetics

Global Growth Opportunities: The underutilization of AI in current robotic technologies for minimally invasive aesthetics presents a significant growth opportunity. Companies can enhance precision in procedures like microinjections and laser-based treatments by combining advanced AI and robotics. This integration opens the door for innovation and partnerships, both public and private, to drive growth in advanced aesthetic applications.

UAE Growth Opportunities: UAE can establish state-of-the-art aesthetic clinics that leverage AI-powered robotics for precision and safety in minimally invasive procedures, attracting high-end clientele and medical tourists seeking cutting-edge treatments. Collaborations between UAE-based research institutions and robotics companies can foster the development of specialized robotics for aesthetic applications, contributing to the city's reputation as a hub for innovation in healthcare technology.

• Clinical-grade At-home Aesthetic Solutions

Global Growth Opportunities: The FDA clearance of the LYMA laser device for at-home use in 2022 has set a higher standard for at-home medical energy-based aesthetic devices. While there are various at-home direct-to-consumer aesthetic tools in the market, only a few deliver medical-grade results. This situation creates a
significant growth opportunity for innovators to either develop FDA-cleared portable medical aesthetic devices or pursue regulatory clearances for their existing products. By doing so, they can enhance consumer trust and increase the potential for widespread adoption.

UAE Growth Opportunities: UAE can invest in public awareness campaigns about the benefits of clinical-grade at-home aesthetic devices, emphasizing their safety and efficacy, which can encourage local consumers to adopt these products. UAE can encourage local manufacturers to produce FDA-cleared at-home aesthetic devices, promoting domestic production and creating jobs in the healthcare technology sector. 

• Standardized Skin Aging Algorithm

Global Growth Opportunities: Numerous deep convolutional neural network models, including AlexNet and GoogleNET models, exist to assess issues of aging, yet they are seldom applied to assess the effectiveness of minimally invasive or non-invasive aesthetic procedures. A promising growth opportunity lies in the collaboration of leading industry innovators and academics to establish standardized guidelines and practices for skin aging algorithms. Subsequently, these algorithms can be more widely utilized to evaluate the effectiveness of medical aesthetic procedures. Employing a standardized aging algorithm template will facilitate objective comparisons among competing aesthetic devices aimed at enhancing skin health.

UAE Growth Opportunities: UAE can establish dedicated research centers in the emirates focused on skincare and aesthetics. These centers can collaborate with industry leaders to develop and implement standardized skin aging algorithms that cater to the diverse population in the UAE. Leveraging digital platforms for marketing and building an online presence is essential in reaching and engaging with potential clients. Social media, in particular, can be a powerful tool for showcasing before-and-after results and connecting with a wider audience. Collaborations between cosmetic professionals, medical spas, and technology companies can lead to the development of innovative solutions. Partnerships can also help in combining expertise to create comprehensive treatment packages.