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Dubai World Trade Centre
Read the latest Exhibitor reports brought to you by Arab Health.
Like all marketers, those in the healthcare industry faced a host of challenges in 2020. No one wants to bring the term “unprecedented” back, but it’s an accurate description for the situation marketing teams across the globe found themselves in as a business slowed and budgets were cut. Take physical events as an example. Traditionally, marketing teams have set aside at least a quarter of their entire budget for exhibitions. As borders closed and travel ground to a halt, new tactics were needed as this major marketing strategy could no longer come into play.