PolyNovo launches revolutionary NovoSorb® BTM synthetic wound matrix technology at Arab Health 2022

Today, NovoSorb BTM – PolyNovo’s first product to be commercialised – is available for use in many countries throughout the world. The device was granted CE mark approval for sale throughout the European Union at the end of 2019. The company is now looking forward to expanding its footprint across the MEA by exhibiting on the ABHI UK Pavilion at Arab Health 2022, where they will be launching a new smaller size of the device, which is indicated for diabetic foot ulcers and venous leg ulcers.

PolyNovo’s Chief Executive Officer, Max Johnston, said: “Following a lengthy period of restrictions, we were thrilled to announce our expansion into Europe last year and look forward to showcasing the unique BTM dermal template to a wider audience at Arab Health 2022. We are also delighted to be joining the globally trusted ABHI brand to demonstrate our innovation and its benefits for patients globally. We look forward to meeting new distributors and partners to further our vision to support improved patient care using the power of our disruptive NovoSorb technology in the treatment of complex wounds.”

When trauma to the skin occurs, large portions of the surface of the skin (epidermis) and its deeper layers (dermis) are destroyed. PolyNovo’s novel BTM technology – a revolutionary biodegradable temporizing matrix – is designed to temporarily close the wound and aid the body in generating new tissue. It works by compartmentalising a large wound into a series of interconnected microwounds, thus making it easier for the body to heal. 

BTM can be utilised for full thickness and deep dermal wounds including traumatic injuries, burns, necrotising soft tissue infections and chronic wounds. It enables the generation of a vascularised neodermis which provides a more robust foundation for wound reconstruction than grafting alone. The device is also designed to limit wound scarring and contracture, providing an alternative option to lengthy, complex free-flap surgery. In addition, the technology is uniquely comprised of synthetic material, thus it does not contain any food for bacteria and has shown to be robust in the presence of infection.

Paul Benton, Managing Director, International at the ABHI added: “We are delighted to be partnering with PolyNovo at Arab Health and providing them a platform to showcase the benefits of their pioneering technology. As a company whose mission is to empower clinicians across the globe to improve patient outcomes, they embody the power of innovation and we look forward to supporting them in their goals to expand and bring the benefits of their innovative device to more patients worldwide.”

Arab Health 2022 is taking place from 24 – 27 January 2022 at the Dubai World Trade Centre. Throughout the show, PolyNovo UK Ltd will be located on the ABHI UK Pavilion – Hall 2 H2.H50.

For more information. visit http://www.polynovo.com.