Social stigma

An online survey among 502 respondents from the UAE revealed that the biggest concern amongst the Emirates if they were to lose their hearing, would be having communication difficulties and the frustrations that would come with it (25 per cent). Nearly 2 in 10 (17 per cent) fear it would lead to social isolation.

The highest proportion of the UAE market (36 per cent) have not had their hearing checked due to the lack of awareness on the issue. For 4 in 10 (40 per cent) of the UAE market, they would only have their hearing checked if they had to – saying they would if there was a mandatory yearly checkup, especially after a certain age. Around half (46 per cent) of the UAE market think society or the community is doing something but not enough to make people with hearing issues feel included and active in everyday life.

The UAE research found that females are more likely to have never had their hearing checked, with 21 per cent of females admitting this vs 13 per cent of males. Females will raise their voice to be heard before men, with around a third (36 per cent) mentioning they have done this to be heard by someone with hearing loss/issues vs 29 per cent of men. However, males are more likely to think they themselves could be suffering from hearing loss issues – around 13 per cent of males believe this vs around 1 in 10 (10 per cent) females.

With relation to age, 13 per cent of the under 24-year-olds in the UAE said they suspect they suffer from hearing loss. Around a quarter of younger people in the Emirates think society is doing enough to make those suffering from hearing loss issues feel included, however from 45 years upwards, around 13 per cent believe this is the case.