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Better quality leads:
The traffic within the halls will increase with the relevant audience interested in the product category, increasing quality leads for your business.
Close proximity of related exhibitors in a hall will increase the number of visitor meetings that can take place in a time frame, versus walking through 64,000+ SQM of exhibition space.
We are bringing the event layout inline with the rest of the industry. It’s becoming standard practice.
Improve visitor experience:
Changing to sectorisation by product categories is in line with how visitors search for exhibitors. Increased satisfaction results in increased time on the show floor, resulting in increased business.