Today - 2 March 2023

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Next Live edition

29 January - 1 February 2024

Dubai World Trade Centre

CellAED: The next generation defibrillator




Wednesday 1st February | 15:30

Transformation Zone | P.L10




When cardiac arrest occurs, it’s not enough to call emergency services and wait for the professionals, the survival of cardiac arrest victims depends on what people do before the professionals arrive. Immediate availability of an AED can be the difference between life or death for victims of cardiac arrest. The CellAED is going to completely revolutionise the AED market and solves many of the barries to improve the availability of AEDs, the miniaturized design, the snap-peel-stick functionality, and most importantly, the proposed purchased price at a fraction of what a conventional AED cost.

Company bio

Our mission is to increase the survival rate of out-of-hospital cardiac arrest. Rapid Response Revival was founded by Donovan Casey, after his partner Sarah experienced a sudden cardiac arrest in their home. Sarah survived, unlike most people who experience out-of-hospital cardiac arrest.

  • 4 out of 5 cardiac arrests occur in the home
  • Survival rates are less than 10%
  • For every minute CPR and defibrillation are delayed, the chance of survival decreases by 10%

To give the best chance of survival a series of events need to occur:

  • Recogonise someone is unresponsive and not breathing normally
  • Call emergency services
  • Start CPR
  • Apply an AED (automated external defibrillator) within the first few critical minutes

Unfortunately, in most cases an AED is not readily available and by the time emergency services arrive it is often too late.

CellAED™ is the world-first personal defibrillator using game-changing technology which represents the first real improvements on AED technology in more than 30 years. Its unique Snap Peel Stick™ design allows the personal defibrillator to be applied in seconds, buying time to save lives from sudden cardiac arrest.



Donovan Casey
Founder, CEO and Executive Chairman
Rapid Response Revival