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25 March 2019
Ghassan Darwiche, Senior Medical Advisor, Brighter AB stressed: “From a medical perspective, Actiste is filling the gap in the present-day diabetes management. We can do better, but we need the tools to do better, and now we have a service that can actually improve, engage and empower patients, to take more control of their lives while living with diabetes. It also helps the healthcare providers in doing their job in a shorter timeframe.”
Brighter AB started its journey in the UAE about a year ago and six months ago the company created an onshore joint venture with the AFAQ Group, shared Norstrom. Since then the company has been preparing for a user experience pilot with the Ministry of Health so that it can confirm the user experience, get the necessary proof points and roll it out to the wider public as soon as possible.
Norstrom concluded: “The UAE with its 2021 vision of digitilisation and innovation within the healthcare sector is unique in the world. The country’s vision is not only based on the patients but is spread across all sectors in the decision-making process. The UAE is leapfrogging into technology in a way that traditional economies may not be able to do.
“The UAE is the springboard for Actiste in the GCC region. We want to make an impact on the larger volumes or masses of people that are suffering from diabetes initially, and therefore our strategy is also to look at the Asian markets, and the other markets that have the bigger volumes in the diabetes epidemic.”