Maher Elhassan

Vice President & General Manager, MENAT
Becton & Dickinson


Tell us about your organisation and its journey to date.

Since its establishment in 1897, BD has become one of the global leaders in the medical technology industry, impacting billions of patients around the world. Throughout our 125-year history as one of the largest global medical technology companies, we have used our capabilities, expertise and scale to address critical healthcare needs for people around the world.

Time and time again, BD has stepped up to make a difference by innovating faster to deliver critical products and solutions that save lives. We did this to help patients no matter where they are in their healthcare journey — getting routine checks or battling chronic illness—and we’ve done this on a large, global scale to combat some of the world’s biggest health crises like polio, HIV and the recent pandemic.

The company produces over 45 billion devices, servicing more than 190 countries, and works closely with over 77,000 associates across the globe. Today, we build upon our commitment to advancing the world of healthTM in every aspect of the organisation’s operations through meaningful actions impacting the industry. We are dedicated to strengthening healthcare systems across the MENAT region by developing and deploying market-appropriate solutions operating through our network of distributors and BD offices boasting a team of over 400 associates in the United Arab Emirates, Saudi Arabia, Turkey and Egypt.

Our priority at BD is to ensure that our medical technologies are of the highest quality to empower the healthcare industry to build resilience against future health challenges. 

Give us an insight into your portfolio and solutions targeted at the Middle East region.

At BD, we prioritise offering optimised tools and solutions that increase financial sustainability and efficiency across healthcare organisations, improving safety to protect patients and caregivers and expanding access to quality care, to providing healthcare professionals with personalised and timely supports all along the patient journey. Maintaining quality throughout the patient care journey is of utmost importance for the organisation, and we continue to enhance the care experience with an integrated, holistic approach. As one of the world’s largest MedTech organisations, BD has continued to innovate through its Life Sciences, Medical, and Interventional segments globally and in our region. Customers who will join us at Arab Health this year will be able to discover our Medical and Interventional segments and discuss our cutting-edge technologies and solutions for Medication Management, Medication Delivery, Peripheral Intervention, Surgery as well as Urology and Critical Care. 

Customers who are interested in our Lifesciences segment can similarly visit us during Medlab 2023 to learn more about our innovations in Integrated Diagnostic Solutions and Biosciences. 

What will you be showcasing at Arab Health 2023?

Arab Health allows us to exchange crucial insights and present innovations that strive to enhance the patient care journey. This year at Arab Health 2023, BD’s Medical and Interventional segments have joined forces to demonstrate its commitment to sustainable healthcare through three main pillars: Patient Safety, Healthcare Workers, and Efficiency. 
As a part of our Connected Medication Management, we will showcase solutions that will standardise and automate processes within and between departments to minimise waste and help improve the efficiency of key performance indicators as well as unlock their untapped capacities and drive financial sustainability across healthcare organisations.
Keeping patients at the core of our focus and efforts, BD will be able to demonstrate the full potential of its innovations to help prevent errors and adverse events and enhance patient safety and quality of care. We will be presenting solutions that are dedicated to protecting healthcare workers against safety hazards, addressing staff shortages and driving staff satisfaction. 

To complement its showcase, BD will also be hosting an insightful session at the Healthcare Transformation Talks corner at Arab Health on January 31 at 12:30pm.

In addition to the above, what opportunities are you looking forward to at the upcoming event?

Platforms like Arab Health allow us to further strengthen BD’s purpose of advancing the world of healthTM, motivating us to collaborate and work closely with industry professionals to help secure the future of healthcare. We look forward to discussing the advancements of smart connected care, where AI, informatics, and robotics have the capabilities of significantly transforming healthcare processes, tools, and treatments. We are committed to transforming healthcare to become more sustainable by offering optimised tools and solutions that increase financial sustainability and efficiency across healthcare organisations, improving safety to protect patients and caregivers and expanding access to quality care, to providing healthcare professionals with personalised and timely support all along the patient journey.

Our 125 years of experience has enabled strategic partnerships and a broad manufacturing and distribution scale that positions us as key actors in providing the right care, at the right place, at the right time. We look forward to take this forward with local stakeholders at the show aiming to raise more awareness on the critical role of medical technology in enhancing patient safety, quality of care and care delivery.